How Brand Kit Keeps AI Images and Video On-Brand

🎯 Learning Outcomes

After studying this material, you should be able to:

1. Explain what Brand Kit is and the problem it solves
2. Describe the core components that make up a Brand Kit
3. Demonstrate how to tag and apply a Brand Kit in workflows
4. Evaluate how Brand Kit benefits teams and multi-brand organizations

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📚 Step-by-Step Study Material

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STEP 1: Understand the Problem Brand Kit Solves

The Core Problem:

Without Brand Kit, staying on-brand with AI tools requires manually re-describing your visual identity in every single prompt

This creates three pain points:

✅ Key Takeaway: Brand Kit eliminates manual re-description by storing your identity once and applying it everywhere

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STEP 2: Learn What Brand Kit Contains

Brand Kit holds five core asset types:

Brand Kit
├── 🎨 Colors       → Your brand palette
├── 🔤 Fonts        → Your typography
├── 🖼️ Logos        → With usage rules attached
├── 📷 Reference Images → Photography style, mood, composition
└── 📋 Rules        → What your brand does AND never does

Why Rules Matter Specifically:

Colors and fonts alone cannot capture how your identity is applied Rules fill that gap — they encode behavior, not just appearance

Example Rule Types:

• ✅ "Always use natural lighting in photography"
• ❌ "Never use dark backgrounds with the logo"

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STEP 3: Understand How to Apply Brand Kit

The Trigger: Type @ in any prompt field

Where it works:

@ Brand Kit works across →  Image & Video
                            Flows (pipelines)
                            ElevenCreative Agent

How it functions:

1. You type @ in a prompt
2. Select your Brand Kit
3. Your assets + rules automatically shape the generation
4. The same kit produces consistent results across all surfaces

✅ Key Takeaway: One kit, one tag, consistent output everywhere

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STEP 4: Understand Team & Multi-Brand Use Cases

For Teams:

Workspace
└── Brand Kit (shared)
    ├── Teammate A generates → on-brand ✅
    ├── Teammate B generates → on-brand ✅
    └── Teammate C generates → on-brand ✅

Everyone draws from the same guidelines automatically

For Agencies / Multi-Brand Teams:

Workspace
├── Brand Kit: Client A
├── Brand Kit: Client B
└── Brand Kit: Client C
    → Switch between them as needed

✅ Key Takeaway: Brand Kit scales consistency across people and brands

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STEP 5: Know What's Coming Next

Brand Kit currently covers visual identity, but ElevenLabs is expanding to:

• 🔊 Brand Voice — how your brand sounds in audio
• 🎵 Brand Sound — sonic identity

This signals Brand Kit is evolving from a visual tool into a complete brand identity system

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🧠 Quick Recall Summary

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✅ Self-Check Questions

1. What problem did teams face before Brand Kit existed?
2. Name the five components you can store in a Brand Kit
3. How do you activate Brand Kit inside a prompt?
4. Why are rules important beyond just colors and fonts?
5. How would an agency with three clients use Brand Kit?